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  Your Renters , 10 Reasons Why a Traveler May Not Book Your Home  
 
     
10 Reasons Why a Traveler May Not Book Your Home

A light-hearted look into travelers' apprehensions about renting vacation homes—which may make them turn to a hotel instead of renting your home.
 

Christine Karpinski, Director of the Owner Community at HomeAway.comWhile waiting for a response to an inquiry, the traveler is able to read War and Peace cover to cover, complete an 18,000 piece puzzle, and stand in line at the DMV. We understand everyone is busy and that you have a life outside of your vacation rental business. Just remember that owners that respond within the first 3 hours of receiving an inquiry are about 60% more likely to receive the booking than those who wait 24 hours or more. When travelers are excited about booking their vacation, the last thing they want to do is wait around for an answer (unless they're really into puzzles.)

Christine Karpinski, Director of the Owner Community at HomeAway.comYour pictures look like they were taken in 1985 using a Polaroid camera, scanned and uploaded, and not touched since. Even photos from 5 years ago may not appear in the best form on today's jumbo LCD monitors, so it's best to take new photos every year or two using a high-resolution digital camera. Besides, don't you want to show off all of the improvements you've made?

Christine Karpinski, Director of the Owner Community at HomeAway.comYour calendar is completely blank or hasn't been updated in six months, so you've probably left on a mission to Mars and forgotten to take down your ad. An up-to-date calendar shows the traveler that you are an active owner that is committed to your vacation rental business. Besides, an up-to-date calendar will help keep you organized even when you're away from the computer. Think of it this way: You can still respond to travelers from the road (or from Mars, if you have really good reception) and tell them, with confidence, to simply check your very accurate and current calendar for available dates.

Christine Karpinski, Director of the Owner Community at HomeAway.comYou could enter your listing description into a haiku competition. Writing descriptions is tough. We've all sat down to create a new listing and had complete writer's block. Luckily, you can always go back in and add to your descriptions. Be sure to make the most of all the space available to you, and describe the features of your home that travelers care about most. If you're not sure what that means, just think about the questions you receive all the time – how close is the beach, what size are the beds, do you have a view, etc. 

Christine Karpinski, Director of the Owner Community at HomeAway.comYour home is one step up from a highway rest stop and doesn't even have a coffee pot—or at least that's what the traveler infers from your listing. Travelers tend to take the descriptions in your listings at face value. That is why it's vital to detail every amenity included in your home, even if you think it's a given. If you don't think you can fit all of this information in your property description, take advantage of the amenities section and other free text portions of your listing.

Christine Karpinski, Director of the Owner Community at HomeAway.com

You don't show a photo of your third bedroom, so it must not exist (or it’s in the doghouse). Some travelers read more into the photo that you don't display than the ones that you do. That's why it's important to have a photo of each room of your home (living room, kitchen, dining area, and each bedroom), as well as the exterior of your home, building, or complex and the view from your home. The one exception to this rule: bathroom photos. Unless you're bathroom is spectacular, you probably shouldn't use a valuable photo slot to show a picture of your tub and toilet.

Christine Karpinski, Director of the Owner Community at HomeAway.comYour listing asks the traveler to “Call for Rates.” Guess what? They ain't callin'. Travelers are unlikely to call when they can obtain this information simply by clicking on other listings that displays clear and specific rates.

Christine Karpinski, Director of the Owner Community at HomeAway.comYou don’t have a contract and you collect payment via money order - you must be the prince of an African country trying to make a buck. Without using a rental agreement and safe payment methods, guests may not know what they’re really paying for and may not be comfortable forking over money to a complete stranger. Boost your guests' confidence and add to the professionalism and credibility of your business by using contracts and accepting safe and secure methods of payment.

You don't have any reviews or testimonials from past guests; therefore, your home must Christine Karpinski, Director of the Owner Community at HomeAway.combe a hovel with no redeeming qualities. You know better than anyone that your guests love your home, but it's a bit harder to convince prospective guests when these testimonials don't come directly from the horse's mouth. Encourage travelers to submit reviews by sending a friendly follow-up email after their stay with a link to your online guestbook.

Christine Karpinski, Director of the Owner Community at HomeAway.comYou don't clearly describe where your home is located; thus, your property must be: a) nowhere near the attractions, b) right in the middle of the seediest part of town, c) next door to a dance club, or d) all of the above. Providing details about your home's location will not only help to convince travelers that you're not located in the Red Light District, but will also help them plan their trip and convince them why they should book your home.


Related Tips header

Responding to Inquiries: Should You Call or Email?  Vacation rental owners often ask whether it's best to call or email. Here's what we think.

How to Write a Compelling Property Description  The property description is a 100 word summary that should paint a clear picture of your vacation rental property.

The 7 Photos to Include in Every Vacation Rental Listing  Put yourself in the shoes of your vacation rental guest. Would the photos of your property make YOU want to rent it?

Checklist for Creating a Thorough Rental Agreement  Use this checklist to sort through your own rental agreement and be sure you have all the necessary clauses.

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