The Calla Lily Villa: http://www.homeaway.com/140767 The Disney/Orlando vacation rental market is easily one of the biggest in the U.S with 3,835 listings on HomeAway (as of 1/11/07).  Luckily, there is a steady demand for accommodations thanks to snowbirds and Disney vacationers.  What it does mean is that vacation rental owners in this area have to try a little bit harder to stand out amongst the crowd.   This listing does just that by taking advantage of all twelve photos allowed and pushing our character limit to the max.. but there's always room for improvement!

PROPERTY HEADLINE & PROPERTY ACCOMMODATION SUMMARY

You property headline is good-- it hits all of the major keywords for your area (lakefront, Disney, pool).  The thumbnail photo is a good choice as well, though I'm going to be picky and recommend that you take another shot without the cars in the driveway.

PHOTOS AND CAPTIONS

All around great photos.  They're well positioned and lit and really show a potential renter what your place has to offer.  One suggestion: Replace the 3rd photo in the Extra Photos section with a shot of the pool table or foosball table mentioned in your amenities section.

SUMMARY DESCRIPTION OF THE PROPERTY

Solid property description, but I'd also include specific information about your villa here (i.e. number of beds/baths) and highlight the amenities that make your property "luxury" like your heated pool, foosball/pool table, broadband access, etc.  Since many renters will just read this description, it's important to sell your property in 100 words.  A few other things that I noticed: You mention "Crescent Lakes" four times.  Was this intentional? Take out "upmarket."  I think "highly sought after" gets the point across on its own. Change "it's" to"its" in the second sentence. The second-to-last sentence beginning with "Crescent Lakes is situated" repeats what you describe in the second sentence. The "newness" of your villa is a selling point.  Maybe you should try to work this into your first sentence. Overall, your description is fine, but with a little tightening I think that you could fit a lot more detail into the same amount of space. Your location description is good, but repeats a lot of the same points as your description.  I'd put property-specific details in the description and save the Crescent Lakes-specific information for this section.

AVAILABILITY CALENDAR

Hooray!  Great job using the availability calendar and keeping it up-to-date.  And judging by the number of bookings that you have, I'd guess that prospective renters appreciate it, too.

RENTAL RATE & FEE TABLE

The average traveler will not know the Orlando area rental seasons.  I'd recommend spelling the dates out specifically to avoid confusion.  Great choice in accepting credit cards and using an online booking system.  This will allay the fears of  travelers who are used to the hotel system.

BASIC PROPERTY FEATURES

Very complete description of the rooms.  Good choice including a child's high chair.  Many families traveling to your area may have small children and will greatly appreciate having a high chair on hand.  Since your property can sleep 12, but only can seat 8 at the dining table, I'd recommend having a card table with folding chairs handy to keep the extra guests from eating their meals on your couch.

AMENITIES & ATTRACTIONS

Looks like you have amenities to keep both your adult and children guests busy.  Having a computer available with broadband access is a great perk for your renters.

Great use of the "Further Details" section. This part of your ad elaborates on the details mentioned above and paints a clear picture of what your property has to offer.  Also, a great idea to include a guestbook entry (though, I'd remove the renter's email address-- it's primed for email harvesters). To help jumpstart your reviews, consider emailing past renters who particularly enjoyed their stay.  This quick email could not only result in a review, but also a repeat booking. If most of your renters live in the US, consider getting a 1800 number.  Some potential renters might skip to the next listing simply because they don't want to make an international call. The Diagnosis: The photos of this listing could sell the property all by themselves, but the thorough descriptions should seal the deal.  If you further spell out your rental rates and tighten your prose, this listing should stand out amongst the myriad of properties in your area. Do you have additional suggestions for this ad? Email us.