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How to Advertise Realistic Rental Rates
When completing your advertisement, you don't want to forget your rental rates.
HomeAway.com advertises thousands of properties at the site, so you want be competitive. If visitors are in a rush to book a vacation rental, they may not have time to “call for rates.”
Keep it quick and simple by following 5 easy steps:
- Keep rental rates clear, simple, and realistic. With more than 5,600 properties advertised on HomeAway.com, you can view a number of properties that are similar to yours and quickly determine a competitive rate.
- Keep rate bands simple six or seven should adequately cover different seasons
- The less expensive property of two apparently similar properties will be booked first. If filling your bookings early is important, quote lower rates.
- If your rate is higher than other properties in your area, be sure that photos and copy communicate the value of a higher price, better location, more comprehensive facilities, extraordinary quality of furnishing, or other special features.
- You can also start the season with higher prices and reduce them later in the season, or run special offers at any time. Refer to the HomeAway.com Guide to Searchable Special Offers for more details and pricing ideas.
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