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How to Write a Great Headline for Your Vacation Rental Listing
Your headline might be the single most important bit of text in your vacation rental listing, so it's critical that yours is not just good, but GREAT.
Your headline might be the single most important bit of text in your listing, so it's critical that yours is not just good, but GREAT. It is shown not only at the top of your advertisement, but also at the top of all your property's listing in the indexes and search results. Like the headline of a print advertisement, your property headline should describe and generate interest in your vacation home in a few, well-chosen words. For example "Luxury home with pool and spectacular ocean views."
What to include:
• Words that convey a sense of your property...charming, quiet, elegant, beautiful, modern, luxury, beachfront, downtown, etc.
• Key search words for your area.
• Upcoming seasonal/holiday opportunities.
What not to include:
• Details of the location, the number of bedrooms, bathrooms and the number of people your second home can accommodate. These details are always listed under the headline in the searches, so there is no need to repeat them.
• Local jargon. Don't automatically assume that your renters are familiar with the area.
Don't ever:
• Copy someone else's headline. This does you and the person you're copying no good. It's the uniqueness that will make your second home stand out. If you have the same headline as another property, neither will stand out.
The property headline is your first chance to grab a renter's attention and needs to be as specific as possible (this helps for search engine rankings as well). Remember when writing your headline, that you're competing for inquiries with all of the other vacation rental properties in your area. Your headline has to be descriptive and has to articulate why a renter should click on your listing for more information.
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