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  Listings 101 , VRBO Listing Critique: Ariel Dunes (Destin, FL)  
 
     
VRBO Listing Critique: Ariel Dunes (Destin, FL)

Very thorough listing with a good use of space.
 

Ariel Dunes Condo: http://www.vrbo.com/117730

On VRBO.com, the Scenic Gulf Drive area as a whole includes about 100 neighborhoods, so there is quite a bit of competition.  Ariel Dunes alone has about 60 properties, most of which are 2 bedroom like yours.  Your property shows up as #8 among all the other Ariel Dunes properties.  This is based on the number of photos (you have included all 16) and then property number.

 


 

 PROPERTY HEADLINE

 

Your  property is already listed under Ariel Dunes for the location.  You are filling valuable real estate with information the renter is already aware of.  Your headline is good for capturing the feel of your condo, but you might want to include some of your amenities that you feature throughout the listing, like your LCD TVs, large balcony and pools, for example.


PHOTOS AND CAPTIONS

 

Your balcony is really large, and your furniture looks nice.  Good job using captions to convey the experience. Consider taking an exterior shot of the balcony or just trying to include more of the space in the frame of the shot.  It would be helpful to see where the railing is.  If you can take a photo that includes the entire balcony, that would be better for your first photo.  Otherwise, consider using one of the view or the living room.

 

It might be better to take this shot from a different angle so the dining area doesn't seem to cramp the picture.  Also, try not to get that other light fixture in the top right corner.  As for the living room, open the drapes some more and turn the TV off. 

 

This is a much better shot of the living room because you can see that it is more spacious than it appeared in the last shot.  Try to use a different caption, perhaps talking about the seating, especially since you can't see the TV in this picture.  Again, the drapes could be opened more.  To avoid the  harsh sunlight coming in from outside, take a photo early in the morning.

 

The bedding looks comfortable, and the bed itself is made up very nicely.  Open the drapes more to make the picture brighter, and possibly take the shot from further back or from a ladder to capture the entire bed and make the room seem larger.  The way this photo was shot makes it seem like the room ends where the bed ends.

 

Since you are highlighting the TVs in your ad, it is helpful to include this picture.  Again, you might want to take this shot from further back to capture more of the room.

  

Very nice tub, and nice job NOT including the toilet in your photo!  You might want to show the entire tub in the front, but try to reduce the glare from the left side of the picture.  Consider filling the tub, adding petals, and lighting the candles to better stage the photo.

 

The second bedroom looks very cozy.  Nice bedding and lamps.  It's a good idea to turn lamps on, as you have done in your photos.  Is there a window in this room?  If so, try to include it.

Beautiful view.  In order to prove to renters that this is actually from your condo, you should include some part of your property in the shot, like part of your balcony, for example.  Good job including keywords in your caption.  This will help renters find your property when doing an image search on the search engines.

Nice shot of the living area.  Consider staging the dining table by adding place settings or just a bowl of fruit or flowers in the center.  Also, remove clutter from the table next to the leather chair. 

Good job showcasing what looks to be comfortable furniture, but this is the fourth picture of the living area.  Perhaps replace one or two with a different amenity in the complex or a second shot of another room.

Good kitchen photo.  Renters can see the appliances and the counters are clutter free.  You might want to remove the towel hanging in front of the oven so the stainless steel really stands out.

Nice view.  Again, if this is from your condo, you should include part of your property in the photo to prove it is the view from your unit.

Nice pool and fountain.

Good idea to show both pools.  Consider showcasing other amenities in your complex as well.

Is this a view from your condo?  If so, again, show proof.  You can also say something like "Enjoy watching the parasailers from your balcony or give it a try yourself."  This highlights your view and an activity in the area. 

I see that this photo has a timestamp.  That's fine since it is a recently updated photo.  Just be sure not to use old photos if they show a date from a few years back.

You might want to show more of the exterior of the complex besides the sign.

 


 DESCRIPTION

 

 

 

Your description is very thorough and highlights all of the features of your condo.  Good use of capitalization to make important words stand out, and good job using the space provided to you. 

The bedrooms and beds are top priorities for renters.  Include this information at the beginning of your description because right now it is close to the end.

The "Location" section is useful but should be moved further down in this section.  This is your chance to highlight your home, and the location should come next.

"Confidence in selection made" doesn't really go with the other titles you've used.  Consider replacing with "Furnishings" or just include this in your "Unit Features" section. 

Kitchen: You have a couple of typos.  Ultra-quite should be ultra-quiet.  The next sentence says "kitchens" when it should just say "kitchen."

Dining room: You have another small typo here.  "Guest" in the second sentence should be plural.

Living room: Talk about the comfort of your furniture besides the decor.

Master bedroom:  The third sentence is referring to the beds and says "master and guests" in parentheses.  Since there is just one guest room, make sure this is singular so as not to mislead. 

Guest bedroom:  The last sentence should have "guests" pluralized.

All in all your description is very thorough and does a good job of setting your condo apart from the other units in your complex.


 VACATION RENTAL FEATURES TABLE

 

 

Good use of this section.  Since you are noting that you have a crib in your condo, you might want to highlight this in your description.  If you want to feature your property as family-friendly, you can include a blurb in your headline or even show a child in one of your photos.

Zero-entry pool: Not everyone knows that this is a pool with a sloping entrance instead of steps or a ladder.  You should define this in your features, especially if you are catering to families.

Your description states that the balcony is 450 square feet, but the features section says 350.  Make sure information is consistent.

Other Amenities: When discussing keys, you wrote "electronic card that want work."  This should be "won't".

Another thing you have included is the handicap and wheelchair accessibility of your condo.  This is something else you might want to include in the description of your property to cater to those renters.

You mention a fitness center/gym.  If this is something that guests will have free access to, mention it elsewhere and perhaps include a picture.

Other activities:  Since you mention that your condo is kid-friendly, include more family and outdoor activities besides shopping.

 


 RENTAL RATES

 

Your rates are pretty clear.  However, charging a 3% credit card fee is prohibited by most merchant account companies.  Check with your provider.  Make sure you have periods where appropriate so it is easy to read. 


CALENDAR

Since you require a weekly minimum, you don't have any orphan dates.  However, you have some openings that are coming up in April and May.  Consider adjusting your minimum stay or possibly offering a special.  (However, avoid offering discounts for your summer weeks too early.)  Another tip is to include your available dates in your headline.  This will help you stand out to people specifically searching those dates.


 FURTHER DETAILS AND OWNER CONTACT INFORMATION

 

Good job including a phone number and backup phone number, along with your location so people know your time zone.

The Diagnosis: Your furnishings look great, and you have a fantastic view.   Overall your ad is very thorough and features all your amenities.  Just update your photos, correct the typos, and adjust the order of your description.  

Do you have additional suggestions for this ad? Email us.




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