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How to Write Great Copy For Your HomeAway Advertisement
Taking a little time and effort to create an eye-catching advertisement can add up to big bookings for you.
Write Clear, Concise Copy
Organizing the most important ideas first is critical. Think of your listing as a pyramid, with the key points first and details added as you progress.
- Headline - keep it short, capture attention and include key search words.
- Property Description - include location, accommodations, proximity to attractions, and most compelling features, such as fireplace, outdoor beach shower.
- Further Details - add details that set your property apart but are not covered in the top of the listing, like guest comments.
- Consistency - avoid contradictions in your copy like quoting four bedrooms in the text and entering one double bed only on the amenities page.
Style
- Use Standard Capitalization - Do not use all capital letters for headlines. In Internet etiquette, this is the equivalent of shouting.
- Write Short, but Clear Complete Sentences - Keep your copy concise. Travelers will look to your photos for description.
- Use Plain English - Avoid slang, jargon, colloquialisms or abbreviations.
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