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  Advertising & Networking , How to Increase Your Vacation Rental's Curb Appeal  
 
     
How to Increase Your Vacation Rental's Curb Appeal

How to make your property's first impression a good one.
 

Curb appeal is very important when selling a home. And equally important to vacation rental owners who “sell” their second home daily on the Internet to browsing vacationers. Since, often the exterior photo of a vacation rental property is used for the thumbnail that appears on the HomeAway search results pages, it's vital that the exterior photo of your home shows what it has to offer.

Here's ten ways to increase your property's web curb appeal:

1) Remove unnecessary objects from the yard, driveway, and patio area (vehicles, garbage cans, water hoses, beach toys, etc.)

2) Rethink your landscaping. A few strategically planted shrubs can really shape up a yard. If nothing else, be sure to water your grass before taking an exterior photo.

3) Work with your surrounding terrain. Most travelers are going on vacation to leave behind their suburban subdivisions with perfectly manicured lawns. Embrace your rustic, beach, rocky, desert, snowy, or urban setting.

4) Take the photo on a brightly lit day. A cloudy sky can put a dreary damper on your property's appearance.

5) Watch for shadows. Determine what time of day a photo need be taken to avoid a dark shadow obscuring the front of your home.

6) Reflect the character of the area. Vacationers are often looking for the “feeling” of an area when browsing through listings. Make your beach condo appear “beachy,” your mountain chalet “rustic,” your desert pueblo “southwestern” etc.

7) Use a digital camera to take the photo, so that you can crop, edit brightness, and increase color later.

8) Add little touches like potted plants or a thematic mailbox to make your property feel more “home-y.”


9) If the front of your house is obscured by tall trees or bushes, consider taking a photo of the rear view of your home, including your pool, patio furniture, etc.

10) If your home is in an area where the seasons change, it's great to change your photos with seasons. Having a photos with beautiful fall colored leaves could “sell” your home to leaf peepers, or the shot with the dusting of snow could “sell” your home to skiers.