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  Owner Community Newsletter , January 2007: Owner Community Newsletter  
 
     



Welcome to the second issue of the Owner Community News, a monthly newsletter for vacation rental owners. Sign up to receive future issues and visit the OC Newsletter Archive.

Last month we announced our newest section of the HomeAway Owner Community, Listing critiques. Since it was so popular, we have decided to focus this month's newsletter on things that you can do to improve your advertising.

There was a lot of information that we wanted to include and have a limited amount of space in this email. So article, "Top 10 Mistakes That Owners Make When Building Their Ad" is actually links to 10 separate detailed articles that will assist you in building a better advertisement for your vacation rental home.

Happy Renting by Owner,

Christine


Top 10 Mistakes That Owners Make When Building Their Ad

1) Too few photos
2) Description of the area instead of the home
3) "Call for rates” on the ad
4) Generic thumbnail photo
5) Blank calendars
6) Amenities not filled out
7) No phone number on the ad
8) Non-descript headline
9) Location information not filled in
10) Poorly staged photos


Recently Added Articles to the Owner Community

Selling Your Vacation Rental Home While You Have Renters: How to balance selling your vacation home and accomodating your renters.

Advertising for Special Events: Don't forget to reach out to special event travelers.

Renters Under 25: Sure you're allowed to deny potential renters due to their ages. But should you?

3 Steps for Resolving Problems: How to turn a disgruntled renter into a repeat one.


Owner Tip of the Month

"I have tried so many email servers and I am absolutely in love with gmail. It's search capabilities and large capacity (never delete an email) allows me to type in the person's name the minute they call and review instantly every email conversation we have had to date so I always "remember" who they are and what they are interested in. They are always impressed that I recognize them and don't have to ask "now what property were you interested in?" or "what date was that for?"

-Nancy, San Diego, CA

We're always on the lookout for owner-submitted tips. Send us a tip by February 23rd and enter to win a copy of the 2nd Edition of Christine's book How to Rent Vacation Properties by Owner which hits stores in March.


Great Products for Your Vacation Rental Home

Renters love reading magazines while on vacation. Consider stocking your property with staples like Reader's Digest, People, or TV Guide.

Offering a portable crib as well as a high chair is a great way to pull in families traveling with small children.

Inexpensive board games like Yahtzee, Scrabble, and Barrel of Monkeys can make a world of difference to kids (and adults) couped up inside on a rainy day.


New on the Owner Community

The Listings 101 critiques are a smash hit! So popular in fact, that we're backlogged for several months. We'll still be happy to do a critique of your ad. Just in keep in mind that it might take awhile. While you're waiting, check out our most recent listing critiques. The elements of a great ad are universal, so you might learn a thing or two from reading our critiques of the listings of your peers.

TurtleCon: This listing faces the challenge of advertising a multi-unit home.

Calla Lily Villa: This Orlando area listing uses its photos and descriptions to its advantage.

Blue Pearl Suites Apartment: This listing sells the appeal of Playa del Carmen, but forgets to sell itself.


Recently Added Podcasts

 

Vacation Rental Hot Spots: Christine discusses the current best buy areas for vacation homes, how to find a real estate agent, and what she would say to someone interested in the vacation rental business.

Christine is on the lookout for her next radio show guest: Are you a vacation rental property owner with an interesting story to tell? Email us.

Have a question for Christine? Leave a message at (512) 493-4340 and get an answer on the air.

Also, check us out on iTunes! If you like what you hear, please leave us a review.


January Vacation Rental News

Visit the Owner Community for more January Vacation Rental News and 100s of articles in the Vacation Rental News archive.



Just for Fun: Decorating Links

HGTV.com: Tips from the cable channel like "10 Solutions for a Small Bath" and "5 Decorating Ideas for Mantels."

About.com Interior Decorating: Portal for those interested in sprucing up their home interiors.

GetDecorating.com: "Features thousands of photos of actual homes designed, decorated and landscaped by Interior Designers and Architects throughout North America."

DoItYourself.com: The Internet's Largest Home Improvement and Home Repair Library.



Have a question or comment? Email us.